The Early Learning Centre Shop

ELC has recently opened some outlets in Delhi and Mumbai. I visited the one on Ambi Mall, Gurgaon and observed a critical area of improvement.

The shop and the products are very good and innovative. so is the category divisions and VM. what made me smile was the staff and their behavior. They are all uniformed and look so serious man. I mean, in a kids shop for Gods sake, smile and interact and be friendly. Its good they want to follow the well structured and as -per-the-book SOP lead behavior. I along with another couple and two kids spent close to 30 mins in the shop and we were on the brink of buying few things but decided not to. Our rational self overtook the emotional part. Had their been some "involvement" of the staff, I am sure we would have shopped and spent close to 2000/- Rs.

But my suggestion to ELC would be as follows;

1. Please ask your staff to smile and be informal. Kids environment needs warmth and interactivity.
2. Start interacting with the kids and their parents as soon as they enter the shop
3. Be an advisor to the parents like to get some guidance on what is the best toy/item for their kid. be proactive and not wait for them to ask.

Otherwise all looked nice and this concept would only grow in future.