Monday, September 13, 2010

Informal Social Networking- Powerful tool for Consulting firms

For long I was wondering when will social networking online will be embraced wholeheartedly by modern day corporates to build teams and share knowledge. It is a well known fact that younger people have a liking for web and SNS. Like it or not they spend 20-30 mins each day surfing and commenting on SNS. Why not harness this into more productive activity. I feel, specially for consulting firms, this becomes useful. I read about Cognizant and other such firms have already started that.
http://economictimes.indiatimes.com/tech/ites/For-tech-firms-social-media-is-serious-biz-investment/articleshow/6543289.cms
Gone are the days when team members are expected to deposit the deliverables in a database and then expected to read them. Now tell me, how do you expect a young consultant to share his/her thoughts and ideas with getting worried about castigation from "seniors" for misusing formal platforms like email. they too shy to even stand up and "present" on a ppt. This is where a SNS works. Create an informal platform where all younger and older members of the team and participate and showcase their ideas. it will fulfil one another important need, the need to be "seen" and "heard" and maybe appreciated as well. I am thinking something of that sort for my firm. lets see!!

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